THE PROTEIN BAR
NO added sugar. NO sugar alcohols. NO "natural flavors". Seriously CLEAN ingredients.
TAKING THE NATION BY STORM
OUR PROMISE
500+ ⭐️⭐️⭐️⭐️⭐️ reviews
SNACK LIKE THE EXPERTS 💯
Rebecca Henson, Registered Dietitian
"I'm obsessed! Love the vegan protein. Love the adaptogens. My fave is Dark Chocolate Brownie."
Huma Naz, Registered Dietitian
"This bar is the best of both worlds. Delicious & nutritious! Literally tastes like cinnamon rolls & snickerdoodles. Cinnamon Cookie Dough ENERGY is the BEST!"
Rachelle Robinett, Clinical Herbalist
These bars are the real deal. They contain herbs that we LOVE. My fave is BLISS. It contains reishi mushroom, which is great for peace, mind & the immune system."
AS SEEN IN 📸
TRY ALL OUR SUPERFOOD PROTEIN BARS
Free & fast shipping everywhere in the U.S. 📦
Because We See YOU.
On the move. Doing it all.
Isn't it time you had a snack that did it ALL too?
Try the 1st Protein Bar With a Purpose™ boosted with plant-based superfoods 🥬, adaptogens 🌱 & functional mushrooms 🍄 to help you eat your way to a happier, healthier headspace.
NO added sugar, seriously clean ingredients & tastes like cookie dough. The ultimate trifecta!
And bars are just the beginning...
Beyond the bar:
"be bold, tenacious & resilient."
Over 5 years ago, my parents were diagnosed with rare forms of cancer. I started B.T.R. NATION as a tribute to them. I was appalled by the sugar-laden snacks served in hospital cafeterias and vending machines, so I took to the kitchen to create something better. That's how B.T.R. NATION was born: as a simple idea in a hospital cafeteria.
A BAR WITH BENEFITS
On a mission to end mindless snacking
Most protein bars & snacks are filled with everything but the kitchen sink. With us, you can count on only the ingredients you need, none that you don't.
We're obsessed (dare I say, perfectionists) with only using the best, real food ingredients that check all the right boxes. Registered Dietitian & Doctor-Approved so you can feel extra good about every delicious bite.
our favorite recipes
