HOW IT ALL BEGAN

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Empowering You to Be BOLD, TENACIOUS & RESILIENT.

My parents’ personal mantra was “Be BOLD, TENACIOUS & RESILIENT” otherwise known as B.T.R in our house. When I was a little girl, I’d open my packed school lunch to find post-it notes that read: “Dare to dream. Make it happen. You got this. Show the world you’re BOLD, TENACIOUS & RESILIENT.” Love, Mom & Dad. My parents were chock full of these motivational quotes. And they shared them with the world.   

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B.T.R. NATION is a tribute to the two most generous & empowering people I’ve ever known - my parents. Over 5 years ago, our lives changed. My parents were diagnosed with rare forms of cancer. As their primary caretaker, working full-time, I was constantly on-the-go, multi-tasking, juggling it all. Or at least attempting to. My own nutrition began to suffer. I’ve always been a “serial snacker.” But now I was inhaling so-called “better-for-you” protein bars and snacks, high in sugar, with ingredients I could barely pronounce from hospital vending machines and cafeterias. With a background in food science & nutrition, I craved something that not only had a clean ingredient profile, but also served a purpose - something that could boost my energy, recharge my brain, or lower my stress levels. Even while battling cancer, my parents believed in me and my passion. They loved the idea. So I got to work crafting the first Protein Bar With a Purpose™. That’s how it all began. Standing in front of a hospital vending machine.

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When my parents passed away, I made it my mission to share these nourishing snacks with the world. My parents' ethos is baked into every aspect of this company. Now B.T.R. NATION is reaching tens of thousands nationwide, and this is just the beginning. Thank you for joining us on this journey to make B.T.R. NATION a household name.

                                                             

Stay BOLD, TENACIOUS & RESILIENT,
Ashley

 

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